We at Hyndla believe that Iceland and the Icelandic people can have a unique position in many regards concerning the utilization of algae. First and foremost, we are looking at the relatively unpolluted land and sea around Iceland. Plentiful renewable energy sources are also an asset. Well educated people in the physical and life sciences can also be mentioned—short lines of communication and increased awareness of the importance of sustainability and health. Iceland’s location with regard to markets in Europe and America is also important as it minimizes the ecological footprint left by Icelandic products.
The company considers the close cooperation of the various parties in Iceland and elsewhere in the world, studying algae and their utilization a prerequisite for successful development in this field.
The goal of Hyndla Ltd. is to produce quality products from algae in a sustainable way in cooperation and collaboration with research institutions, funds, individuals, entrepreneurs, and related companies.
The owners of Hyndla ltd:
Guðrún Hallgrímsdóttir, Food engineer, chairman of the board.
Gestur Ólafsson, planner and architect, member of the board.
Bjarni Grétar Bjarnason, managing director of Hyndla ehf , member of the board.
WHERE DOES THE NAME HYNDLA COME FROM?
In one of the Edda poems there is an account of Hyndla. She was born of the giants and was a giantess. She lived in a cave and rode a wolf. The account of the giantesses relates among other things: “There was power and movement in these women. „They possessed skills and had good tools which the gods coveted. “
“Wake up, girl of girls, wake up, my friend.
Hyndla sister, who lives in a cave!
Now it´s the darkest of darkness, we two shall ride
to Valhall, to the sacred sanctuary.“
This is the beginning of the Song of Hyndla where Freyja addresses Hyndla.
The following is a description of the Hyndla song: “The Hyndla song is an account of Freyja who goes to meet the giantess Hyndla to ask her to come with her to Valhalla. They go on the journey. Freyja rides Hildisvína and Hyndla a wolf. The reason for the trip is that Freya wants Hyndla to relate the descendants of Ottar to the gods good so he can get hold of his inheritance. „
We felt it appropriate to name our company after Hyndla, a Nordic giantess, who lived in a cave, close to Nature, powerful and possessing many skills.